Archive - Terms & Conditions Apply

The Tomato Wasn’t About Your Dad

What the over-personalisation of online discourse tells us about parasocial intimacy, modern validation, and the illusion of being included in…

May 23 •

ChatGPT Is Not Your Therapist (And It’s Starting to Show)

On AI intimacy, emotional outsourcing, and why everyone now talks like a well-trained HR professional.

May 7 •

April 2025

Your Prime Was Just a Personality You Outgrew

Another soft rebrand. Please clap.

Apr 16 •

March 2025

From Electronics to Gambling: How Premier League Sponsorships Reveal Football’s Corporate Decay

I saw this on Twitter, and my economics degree—usually locked away in the deep recesses of my brain, only resurfacing when I’m forced to calculate how…

Mar 18 •

Is It 2016 Again? Why This Year Feels Like a Glitch in the Timeline

If you’ve been online recently, you might have noticed something strange.

Mar 17 •

Why Dressing 'Rich' Has Never Been Less Interesting

How the old money aesthetic became the new uniform for success and why it's draining fashion of all it's personality

Mar 10 •

The Nonchalant Era Is Over: Be Great or Be Forgotten

For a while, not caring was the move.

Mar 2 •

February 2025

The Death Of Casual Fandom

How Para-social Obsession is Reshaping Music Culture

Feb 20 •

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Feb 20 •

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